From matchday local to everyday global
Unleashing new revenue streams in a digital world
How Arsenal, Paris Saint-Germain, and Brighton & Hove Albion harness the magic of next-generation digital platforms to redefine the fan experience, amplify engagement, and drive extraordinary brand and revenue growth.
Welcome to a new era of fan engagement where the magic is just beginning.
Football clubs are still the heartbeat of their hometowns, but there are bigger markets to play for beyond the stadium walls. In a digital world brimming with untapped potential, transcending borders and creating deep, meaningful connections with global fans is not just possible – it’s essential.
This is why visionaries such as Arsenal, Paris Saint-Germain, and Brighton & Hove Albion have stepped beyond the ordinary. They have embraced Jugo’s immersive digital platform to create transformative experiences that captivate fans, supercharge memberships, and unlock unprecedented brand and revenue growth.
They say a football club’s ability to make money in the future determines it’s valuation.
The size of the opportunity
Arsenal F.C.
Stadium location: London, UK
Stadium capacity: 60,704
Est. global fanbase: 112 million
Paris Saint-Germain F.C.
Stadium location: Paris, France
Stadium capacity: 48,229
Est. global fanbase: 35 million
Brighton & Hove Albion F.C.
Stadium location: East Sussex, UK
Stadium capacity: 31,876
Est. global fanbase: 2.1 million and growing fast
We have millions of supporters worldwide, and our stadium only fits 60,000 people. It’s vitally important for us to try and connect with those global supporters.
Juliet Slot,
Chief Commercial Officer, Arsenal F.C.
Challenge.
International expansion is key to increased valuation and unlocking limitless potential. But when 99% of your potential audience is beyond the stadium gates, how do you make them feel a part of the team?
Solution.
Jugo is a seamless digital bridge between clubs and their worldwide fanbases. It connects and creates powerful digital communities, transforms engagement, supercharges membership, crafts incredible, immersive sponsor activations, and unlocks new and untapped revenue streams through virtual events and interactive experiences.
Magical moments, measurable impact.
One series of events attracted attendees from 42 countries,
including Australia, Canada, China, India, Japan, Pakistan, Peru, Singapore, South Africa, USA…
94%
of attendees “would love” to join another Jugo experience.
547%
increase in attendees from one event to the next.
Kit launch event:
722
QR code clicks.
Fan battle event:
+200K
views on socials.
Japan event:
75%
of attendees “unknown to the club” before the event.
We want to move from what has traditionally been a matchday, local experience, to an everyday, global opportunity to have a real one-to-one relationship with the club.
Juliet Slot,
Chief Commercial Officer, Arsenal F.C.
A world of
infinite possibilities.
Today, winning is about what happens on the pitch and the universe surrounding it. Clubs are more than teams; they are ecosystems of culture, passion, and connection. Valuation is the big picture, and growth is about weaving millions of moments into a unified global experience.
Because modern supporters don’t just want to watch – they want to be part of the magic in real-time, every day, from anywhere in the world. The digital era isn’t replacing Matchday; it’s expanding it into something truly boundless.
We want to move from what has traditionally been a matchday, local experience, to an everyday, global opportunity to have a real one-to-one relationship with the club.
Juliet Slot, Chief
Commercial Officer, Arsenal FC
Jugo creates next-generation digital environments for incredible brand experiences.
These are digital worlds where fans don’t just spectate; they step inside. Arsenal, PSG, and Brighton & Hove Albion supporters gain unprecedented access to club legends, players, kits, stories, and exclusive moments that feel like magic.
These experiences not only build memberships; they ignite movement. By harnessing the power of genuine human interaction on a digital scale, they transform commercial opportunities for digital-first activations and amplify sponsorship value across continents.
This is joined-up thinking for the modern, digital-savvy club. A unified strategy that ignites fan growth and transforms it into extraordinary returns.
Our supporters are at the heart of everything we do. And our goal is to try and bring them closer to us. That's where our partnership with Jugo is so fundamental. It’s about giving those supporters worldwide opportunities to connect with each other and the club through a digital platform.
Juliet Slot,
Chief Commercial Officer, Arsenal F.C.
These experiences not only build memberships
Why Jugo?
New frontiers
The key driver behind next-generation fan engagement. Jugo creates a digital gateway for millions of supporters who can’t physically attend matches but wish to be part of something greater.
Jugo transforms digital engagement into commercial gold, creating powerful new opportunities for sponsor activations. AXA Insurance called their event with Son Heung-min “the most effective activation we’ve done.”
New revenues
New energy
Jugo events aren’t just watched – they’re felt. You see the buzz on screen, read it in the live chat, and measure it in skyrocketing memberships and electrified fan club communities.
New reach
Jugo isn’t just a platform; it’s a portal to limitless engagement – a next-generation fusion of virtual experiences, immersive fan interactions, and digital magic that elevates club branding to a new dimension.
Is it just me, or does anyone else feel fortunate to be here? Out of the millions of supporters worldwide, I feel a bit blessed!
Attendee in-event chat
Jugo allows worldwide fans to share a moment with incredible players and legends, including Kylian Mbappé, Son Heung-min, Martin Ødegaard, Declan Rice, Bukayo Saka, Fabian Hürzeler, Martin Keown, Glenn Murray, Bart Verbruggen, Dario Vidošić.
