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From Global Teams
to Unified Action

How Coca-Cola launched their largest global campaign for 2026 — powered by Jugo.

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When global reach meets high-stakes execution, internal alignment isn’t optional — it’s mission-critical.
For Coca-Cola, launching its biggest global campaign of 2026 meant more than just briefing teams. It required energising them. Equipping them. Uniting them behind a shared vision that would land in every market, in perfect sync.

That’s where Jugo came in.

Two people standing in a modern studio with a red background, one woman in black blazer and jeans, one man in Argentina soccer jersey.

In the run-up to launch, Coca-Cola’s EPICS team brought together over 800 internal marketing stakeholders from around the world for a high-impact, all-digital activation. Hosted in Jugo’s high-performance Strategic Zone, this wasn’t a meeting. It was a moment.

Presenters owned the space. Teams interacted live. Everyone left aligned, clear, and ready to execute with confidence.

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The size of the opportunity

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Attendees

Coca-Cola marketers brought together for real-time global activation.

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Global Platform

Built for interaction, immersion, and execution—across every region.

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The execution of the client’s visual identity and event assets was seamless… Jugo has the potential to elevate virtual productions to a very high standard.

Alex Jaramillo,
Manager, Live Event Production

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The Challenge.

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Coca-Cola needed to align a global network of marketing teams behind a critical brand campaign. With late-breaking changes and tight timelines, they needed a platform that could scale, flex, and perform—flawlessly.

This wasn’t a one-way broadcast. It had to be live, clear, controlled, and deeply engaging.

The Solution.

Jugo’s Strategic Zone gave Coca-Cola the presence and performance edge they needed:

  • Fully branded digital environment built for clarity and cut-through

  • Presenter-first design that empowered delivery — no distractions, no dead space

  • Real-time access to creative, content, and campaign strategy

  • Seamless execution despite last-minute updates and no rehearsal time

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A big thank you for the tremendous work you’ve all done—with so much commitment and joy—to make the Global Roadshow a reality!

Leonel Robredo,
Project Director (EPICS)

High-Impact Moments, Real Results

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global marketers aligned in under an hour

High-pressure

execution delivered without compromise

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Interactive exploration of content and creative

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Elevated presenter performance in Jugo’s Strategic Zone

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Global attendance
with localized relevance

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Thanks Team!! Amazing work!

Pablo Kennedy,
Global Director Asset Strategy, The Coca-Cola Company

From Comms to Performance

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This wasn’t a content dump — it was a global ignition point.

Jugo helped Coca-Cola transform internal comms into shared momentum. With territory-specific planning and consistent messaging delivered at scale, every team left not just informed — but activated.

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Why Jugo?

Built for clarity

No clutter. No lag. Just a sharp, focused environment where key messages land fast.

Built for presenters

Presence and control — like a live keynote, not a video call.

Built for scale

800+ attendees, zero drop in performance.

Built for urgency

Tight timelines? Late script changes? Jugo absorbed it all.

Built for activation

This wasn’t a broadcast. It was the campaign’s internal launchpad.

“We very much enjoyed working with your team! Lots of talented minds.”

Ellen Baker, Executive Producer, Invision

This is what global alignment looks like.

Two women standing on a television studio set with a large red and white background design. One woman is dressed in a black blazer and pants, and the other woman is wearing a red sports jersey and jeans, smiling and gesturing with her arms wide open.
A man in an Argentina soccer jersey standing in front of a large digital screen displaying blurred images and text in a modern-style studio with city views.

Coca-Cola didn’t just share strategy — they drove action.

Jugo gave them the platform to command attention, foster clarity, and unify teams at speed. In under an hour, over 800 people were aligned and equipped to deliver one of Coca-Cola’s largest brand activations to date.

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Want to see what this could look like for your brand?

Book a Demo with our team and explore how Jugo can help you drive clarity, alignment, and impact—at scale.