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From Global Teams
to Unified Action

How Coca-Cola launched their FIFA World Cup 2026 campaign across 800+ internal stakeholders—powered by Jugo.

The FIFA World Cup isn’t just a stage for football—it’s a global engine for brand storytelling. But to execute at the highest level, Coca-Cola needed its internal teams across the world fully aligned, equipped, and inspired.

In the lead-up to the FIFA Club World Cup 2025, Coca-Cola’s EPICS team brought together over 800 internal marketing stakeholders across every region for a powerful, all-digital campaign launch. Hosted in Jugo’s high-performance Strategic Zone, this wasn’t just a meeting—it was an activation.

Presenters owned the space. Attendees engaged in real-time. Teams walked away unified and ready to ignite Coca-Cola’s biggest global sponsorship with clarity, energy, and confidence.

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The size of the opportunity

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Attendees

Built for interaction, immersion, and execution.

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Global Platform

From every region across Coca-Cola’s global footprint.

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The execution of the client’s visual identity and event assets was seamless… Jugo has the potential to elevate virtual productions to a very high standard.

Alex Jaramillo,
Manager, Live Event Production

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The Challenge.

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Coca-Cola needed to rally its global marketing force behind the 2026 World Cup campaign—quickly, powerfully, and without compromise.

But when the stakes are high, and last-minute changes hit the script and run of show, most platforms fail to keep pace. Coca-Cola needed a digital environment that could scale globally, empower presenters, and deliver a message that landed hard and stuck.

The Solution.

Jugo’s Strategic Zone gave Coca-Cola a fully branded, interactive digital experience built for business-critical alignment.

Presenters delivered with clarity and presence—no webcams, no guesswork.
Attendees explored content, creative, and strategy in real time.
Despite tight turnarounds and late-stage inputs, the platform ran clean and crisp.

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A big thank you for the tremendous work you’ve all done—with so much commitment and joy—to make the Global Roadshow a reality!

Leonel Robredo,
Project Director (EPICS)

High-Impact Moments, Real Results

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Coca-Cola marketers aligned on campaign strategy

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Execution under intense, fast-moving conditions

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Real-time content engagement and interaction

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Elevated presenter performance inside Jugo’s Strategic Zone

Global attendance
with localized relevance

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Thanks Team!! Amazing work!

Pablo Kennedy,
Global Director Asset Strategy, The Coca-Cola Company

From Comms to Performance

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This wasn’t a download session. It was a moment of global ignition.

Coca-Cola’s internal teams left the session not just informed—but activated. With the full campaign laid out, and region-specific plans embedded in every territory, the stage was set for synchronized, high-performance execution across the globe.

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Why Jugo?

Built for clarity

No clutter. No lag. Just a sharp, focused environment where key messages land fast.

Built for presenters

Jugo gave Coca-Cola’s speakers the presence and control of a keynote stage.

Built for scale

800+ global attendees engaged in real time, with no drop in performance.

Built for urgency

Late script? Last-minute run of show? No problem. Jugo’s team delivered under pressure.

Built for activation

This wasn’t just a broadcast. It was a campaign springboard.

“We very much enjoyed working with your team! Lots of talented minds.”

Ellen Baker, Executive Producer, Invision

This is what global alignment looks like.

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Coca-Cola didn’t just talk strategy.

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Jugo delivered the clarity, control, and immersive environment needed to move a global brand from vision to execution. In under an hour, 800+ stakeholders were aligned, equipped, and ready to take Coca-Cola’s World Cup 2026 campaign from plan to performance.

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Want to see how Jugo can transform your fan engagement and unlock new revenue streams with your global audience. Book a Demo with our team.

From Global Teams to Unified Action